An exploration of typography and brand unity with multiple collateral pieces.
Choosing a film era (the choice being Film Noir,) a restaurant was created through research of said film era. A logo and tagline was constructed as well as a menu, a business card, a place mat and an extra collateral piece of one's choice.
Here, fully functional cigarette packs as well as matchbooks were made, which both coincide with the restaurant's identity and film era.