Brand Identity – The Hop Garden

Based on a random word ("garden" being the word in this case,) a company was developed in a group and fleshed out into a clear business with a mission and goals.

Individual work was then done to create a design that best captures the company's identity. Collateral created consisted of a logo, stationary pieces, business cards that also functioned as coasters, a customizable beer bottle and bags containing beer making ingredients.