Backcountry Brewery – Rebranding & Campaign Design

A new logo was created using existing collateral parts.

Combining and updating the company’s previous logo pieces resulted in a fresh, new logo while still harkening back to parts of the existing brand.

New collateral was made incorporating the new logo,

including pint glasses, t-shirts, tin signage, sales sheets and wood-carved beer taps with labels.

Point of Sale items were made

to draw people towards a distributer’s display, which included floor stickers and shelf talkers that include pertinent beer information.

An entirely new website was created to provide brewery and beer information while displaying the company’s refreshed look.

Award information, beer locaters and brewery maps were all added to easily give patrons information on the quality of beer and the closest place to purchase it.

Digital Ads were released

to give patrons easy access to the Beer Finder from other websites.

The enter-to-win campaign consisted of two, location-specific prizes and was used to appeal to the company’s target audience.

Social media and physical banners were used for promotion.

A Texas-specific contest was created to generate more business in this new market. A graphic was developed and stickers, coasters and tattoos allowed patrons to interact with said graphic;

uploading a picture with the graphic to social media entered them into the contest, which had over 150 entries.

Client: Backcountry Brewery

With a prime location in Frisco, Colorado and a newly opened location in Rowlett, Texas, rebranding, an enter-to-win campaign and a contest was created to generate excitement and awareness for this growing company.