superplexus_titleslide.jpg

Superplexus – Product Launch Design

Product Launch Design

Superplexus1_1200.jpg
Superplexus2_1200.jpg
Designs featured in the Dupont Registry and the Robb Report.

Designs featured in the Dupont Registry and the Robb Report.

SuperplexusHandout1_1200.jpg
SuperplexusHandout2_1200.jpg
Informational and Special Offer Handouts created for the Winter Park Concours d'Elegance.

Informational and Special Offer Handouts created for the Winter Park Concours d'Elegance.

A rendering was created before the Superplexus Booth was hand built at the Winter Park Concours d'Elegance.

A rendering was created before the Superplexus Booth was hand built at the Winter Park Concours d'Elegance.

The Superplexus Booth at the Winter Park Concours d'Elegance.

The Superplexus Booth at the Winter Park Concours d'Elegance.

Client: McGinnis Artistry

Based off the success of the Perplexus games, which have won over 15 awards, including "Toy of the Year" by the Toy Industry Association, McGinnis Artistry decided to appeal to the high-end market with 24 to 48 inch, hand-crafted masterpieces of interactive art. An awareness campaign was created including magazine features and display booths at concours around the U.S.