Cody Alushin
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Beaver Creek Candle Company – Rebranding and Repositioning Design

Rebranding and Repositioning Design

A new logo was created to instill a concise, unified mark and to inform buyers of the uniqueness of the company.

A new logo was created to instill a concise, unified mark and to inform buyers of the uniqueness of the company.

New candle labels and hangtags were created, resulting in a unified product line.

New candle labels and hangtags were created, resulting in a unified product line.

From picking up one candle, buyers are now fully informed on the company and feel good about purchasing the product.

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Brochures were made, including a large and small informational brochure as well as a wholesale product and pricing list.

Brochures were made, including a large and small informational brochure as well as a wholesale product and pricing list.

A tradeshow booth was constructed, consisting of a 10X10' curved banner, shelving in two sizes displaying all the company's products and a looping video showing the company in operation.

A tradeshow booth was constructed, consisting of a 10X10' curved banner, shelving in two sizes displaying all the company's products and a looping video showing the company in operation.

Client: Beaver Creek Candle Company

Beaver Creek Candle Company is located in Lisbon, OH, with each candle hand-crafted by adults with developmental disabilities. Relying on small fundraisers and walk-ins, this new rebranding and positioning allowed Beaver Creek Candle to go into the wholesale market, getting their products in 30+ stores in over 5 states.