VERSATEX Building Products – Creative Designer
Creative Design work for VERSATEX Building Products
Logo refinement made to coincide with a company name change.
The refinement is meant to reflect a broadening in the company’s product offerings while the outlined “Building Products” is reminiscent of a piece of trim, a nod to the past and a cornerstone for the future.
New business cards designed and refreshed over time.
Business cards feature house imagery specific to the employee’s region and cards were shifted from grey to white, allowing people to write on them in the field.
Redesigned Product Catalog
Furthering the company brand while clearly and accurately displaying company products and their benefits.
Product Specific Catalog
Designed to highlight product’s features and benefits while furthering the brand. Textured swatches eliminated the need to send costly physical product samples.
Promotional materials created for yearly national tour.
Promotional graphic created and wrapped around a traveling roadshow trailer. Flyers designed to promote events and distributed nationally to building products dealers.
Onsite video content produced for promotion and education.
Videos created to highlight product durability and quality utilizing salesperson knowledge and product advantages. Onsite photography shot and edited to be used for advertising and brochure content. Video content shot and edited to be used on social media and in newsletters.